DESIGN
Product Design
Packaging Design
Social Graphics
Advertising Design
Marketing
PROGRAMS
Illustrator
Photoshop
DATE
2025
DESIGN
Product Design
Packaging Design
Social Graphics
Advertising Design
Marketing
PROGRAMS
Illustrator
Photoshop
DATE
2025
BSS x Levi's
BRIEF
BSS (Booseoksoon / 부석순) is a sub-unit of the kpop boy group, SEVENTEEN. They recently released a new album, Teleparty. The title track, CBZ (Prime Time) or 청바지, translates to "jeans" in Korean. It's also a play on words, representing a shortened version of "청춘은 바로 지금), meaning "youth is right now". I created a concept collaboration between BSS and Levi's in celebration of their latest comeback, exploring merchandise and social campaign opportunities.
BRIEF
BSS (Booseoksoon / 부석순) is a sub-unit of the kpop boy group, SEVENTEEN. They recently released a new album, Teleparty. The title track, CBZ (Prime Time) or 청바지, translates to "jeans" in Korean. It's also a play on words, representing a shortened version of "청춘은 바로 지금), meaning "youth is right now". I created a concept collaboration between BSS and Levi's in celebration of their latest comeback, exploring merchandise and social campaign opportunities.
CHALLENGE
How can I create a concept collaboration between BSS and Levi's, tying together the youthful concept of the album with Levi's classic jean empire?
CHALLENGE
How can I create a concept collaboration between BSS and Levi's, tying together the youthful concept of the album with Levi's classic jean empire?
SOLUTION
I designed 3 different jeans, representative of the 3 members of BSS. Each jeans design had a different application method: embroidered patches, pattern, and embossed symbol. I utilized key components of the album on each design, drawing from both official visuals and concept creations. I also created model mockups, advertisements, social graphics, website listings, and concept photos of the members wearing the jeans!
SOLUTION
I designed 3 different jeans, representative of the 3 members of BSS. Each jeans design had a different application method: embroidered patches, pattern, and embossed symbol. I utilized key components of the album on each design, drawing from both official visuals and concept creations. I also created model mockups, advertisements, social graphics, website listings, and concept photos of the members wearing the jeans!
JEANS DESIGNS: PROCESS
I began this portion of the project by observing the Teleparty album visuals. From symbols to logos, I made note of the colors, style, and vibe of them all. I recreated official elements into embroidered patches and an embossed symbol, using custom typography and vector artwork for my replications. For the patterned jeans, I created a seamless design inspired by the hand signals each member uses for their respective letter: B (Boo), S (seok), and S (soon).
ADVERTISEMENTS: PROCESS
I explored a variety of advertising applications for this collaboration. I wanted to focus on the star factor that BSS brings to the table, encouraging excitement and generating anticipation. I also created concept photos of the members wearing the collab jeans.
JEANS DESIGNS: PROCESS
I began this portion of the project by observing the Teleparty album visuals. From symbols to logos, I made note of the colors, style, and vibe of them all. I recreated official elements into embroidered patches and an embossed symbol, using custom typography and vector artwork for my replications. For the patterned jeans, I created a seamless design inspired by the hand signals each member uses for their respective letter: B (Boo), S (seok), and S (soon).
ADVERTISEMENTS: PROCESS
I explored a variety of advertising applications for this collaboration. I wanted to focus on the star factor that BSS brings to the table, encouraging excitement and generating anticipation. I also created concept photos of the members wearing the collab jeans.
JEANS DESIGNS: PROCESS
I began this portion of the project by observing the Teleparty album visuals. From symbols to logos, I made note of the colors, style, and vibe of them all. I recreated official elements into embroidered patches and an embossed symbol, using custom typography and vector artwork for my replications. For the patterned jeans, I created a seamless design inspired by the hand signals each member uses for their respective letter: B (Boo), S (seok), and S (soon).
ADVERTISEMENTS: PROCESS
I explored a variety of advertising applications for this collaboration. I wanted to focus on the star factor that BSS brings to the table, encouraging excitement and generating anticipation. I also created concept photos of the members wearing the collab jeans.
DESIGN
Product Design
Packaging Design
Social Graphics
Advertising Design
Marketing
PROGRAMS
Illustrator
Photoshop
DATE
2025
BSS x Levi's
BRIEF
BSS (Booseoksoon / 부석순) is a sub-unit of the kpop boy group, SEVENTEEN. They recently released a new album, Teleparty. The title track, CBZ (Prime Time) or 청바지, translates to "jeans" in Korean. It's also a play on words, representing a shortened version of "청춘은 바로 지금), meaning "youth is right now". I created a concept collaboration between BSS and Levi's in celebration of their latest comeback, exploring merchandise and social campaign opportunities.
CHALLENGE
How can I create a concept collaboration between BSS and Levi's, tying together the youthful concept of the album with Levi's classic jean empire?
SOLUTION
I designed 3 different jeans, representative of the 3 members of BSS. Each jeans design had a different application method: embroidered patches, pattern, and embossed symbol. I utilized key components of the album on each design, drawing from both official visuals and concept creations. I also created model mockups, advertisements, social graphics, website listings, and concept photos of the members wearing the jeans!
LET'S GET IN TOUCH
Have a question? Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
LET'S GET IN TOUCH
Have a question? Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
LET'S GET IN TOUCH
Have a question? Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
LET'S GET IN TOUCH
Have a question?
Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
DESIGN
Product Design
Packaging Design
Social Graphics
Advertising Design
Marketing
PROGRAMS
Illustrator
Photoshop
DATE
2025
BSS x Levi's
BRIEF
BSS (Booseoksoon / 부석순) is a sub-unit of the kpop boy group, SEVENTEEN. They recently released a new album, Teleparty. The title track, CBZ (Prime Time) or 청바지, translates to "jeans" in Korean. It's also a play on words, representing a shortened version of "청춘은 바로 지금), meaning "youth is right now". I created a concept collaboration between BSS and Levi's in celebration of their latest comeback, exploring merchandise and social campaign opportunities.
CHALLENGE
How can I create a concept collaboration between BSS and Levi's, tying together the youthful concept of the album with Levi's classic jean empire?
SOLUTION
I designed 3 different jeans, representative of the 3 members of BSS. Each jeans design had a different application method: embroidered patches, pattern, and embossed symbol. I utilized key components of the album on each design, drawing from both official visuals and concept creations. I also created model mockups, advertisements, social graphics, website listings, and concept photos of the members wearing the jeans!
JEANS DESIGNS: PROCESS
I began this portion of the project by observing the Teleparty album visuals. From symbols to logos, I made note of the colors, style, and vibe of them all. I recreated official elements into embroidered patches and an embossed symbol, using custom typography and vector artwork for my replications. For the patterned jeans, I created a seamless design inspired by the hand signals each member uses for their respective letter: B (Boo), S (seok), and S (soon).
ADVERTISEMENTS: PROCESS
I explored a variety of advertising applications for this collaboration. I wanted to focus on the star factor that BSS brings to the table, encouraging excitement and generating anticipation. I also created concept photos of the members wearing the collab jeans.
LET'S GET IN TOUCH
Have a question? Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
LET'S GET IN TOUCH
Have a question? Interested in recruiting my talents?
Or just want to make conversation?
Don’t hesitate to reach out!
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
Wireframed/Designed in Figma, Built in Framer.
© 2025 Janina Chan. All Rights Reserved.
JANINA
CHAN
JANINA CHAN
JANINA CHAN
JANINA CHAN
JANINA CHAN